REFLECT - a creative project
It’s about time I shared a blog post with you all and I feel like there is truly no better way to break the ice from my blog hiatus than with a special project! Introducing: REFLECT.
Some of you may have caught my interview on Glitter Guide featuring this project and my passion for working with and supporting other local female creatives but in case you didn’t, here’s the scoop ---
REFLECT is a fashion-focused editorial project that my best friend and creative partner in crime, Jenna Bechtholt and I tackled together alongside our all-female crew of Seattle creatives. Jenna and I love to work together on original concepts that we flush out into creative photoshoots. We come up with an overarching theme or idea, collaborate with local creatives and produce unique and seasonally-relevant content as a result that aims to inspire others. It’s a chance for us both do something a bit outside of our typical jobs as an art director and wedding photographer.
The goal of REFLECT was to encapsulate all the colors and emotions of spring. Spring is a season when we reset and reflect and that is what we wanted our shoot to evoke. Spring feels fresh and new -- (hello, blooming flowers on every single street corner); it consists of lighter and brighter days (thank you, daylight savings) and vibrant colors – pops of saturated hues and pastels are a must this time of year! We wanted our shoot to showcase all of these things, so we leaned into reflective props like mirrors (definitely a fun challenge!), bubbles and a disco ball. We also played around with a floating floral installation and a floral umbrella installation (a fun take on the Seattle rain in the spring). We leaned into bold, neon color pops for our color palette – in the form of styling and through the use of a rainbow wallpaper backdrop by Kate Zaremba. I think it’s safe to say, subtlety was not what we were going for!
I truly cannot think of a better group of people to make this shoot happen – I’m so proud of each individual and what they were able to bring to the table to make this shoot so inspiring and visually appealing! I truly live for fun and inspiring shoots like this! I hope our shoot inspires you to bring your ideas to life and collaborate with other creatives to make it happen.
Creative Director/Stylist – Allison Wagner – West Coast Aesthetic
Photography by Jenna Bechtholt – @jennabechtholt
Model – Autumn Sorelle Hardin – @autumnsorelle
Hair/Makeup – Katya Gudaeva – @katyagudaea
Florist – Petal & Posy – @petalandposy
